↳ PERSONAL PROJECT + UNIVERSAL SIGN



The year was 2015, and there were no Ubers in Brazil, yet. How would a tourist get arround if they can't pronounce street names properly? How would they get around the city if only 15% of taxi drivers understand English?

Universal Signs is an intervention on street signs that teaches our gringos friends how to pronounce the names of streets in São Paulo, with a little help from Google translator.





Role: Copywriter / Creative

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