↳ PERSONAL PROJECT + UNIVERSAL SIGN
The year was 2015, and there were no Ubers in Brazil, yet. How would a tourist get arround if they can't pronounce street names properly? How would they get around the city if only 15% of taxi drivers understand English?
Universal Signs is an intervention on street signs that teaches our gringos friends how to pronounce the names of streets in São Paulo, with a little help from Google translator.
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Role: Copywriter / Creative
→ FEATURED ON
AdWeek
Brand Channel
HuffPost Brazil
GloboPlay
O Globo
Update or Die!
Hypeness
Adnews
Catraca Livre
Universal Signs is an intervention on street signs that teaches our gringos friends how to pronounce the names of streets in São Paulo, with a little help from Google translator.
Role: Copywriter / Creative
→ FEATURED ON
AdWeek
Brand Channel
HuffPost Brazil
GloboPlay
O Globo
Update or Die!
Hypeness
Adnews
Catraca Livre