++++ MARI ALBUQUERQUE | WRITER/GLOBAL CD @ MEDIAMONKS



    WORK    ABOUT

↳ PERSONAL PROJECT + UNIVERSAL SIGN



The year was 2015, and there were no Ubers in Brazil, yet. How would a tourist get arround if they can't pronounce street names properly? How would they get around the city if only 15% of taxi drivers understand English?

Universal Signs is an intervention on street signs that teaches our gringos friends how to pronounce the names of streets in São Paulo, with a little help from Google translator.





Role: Copywriter / Creative

→ FEATURED ON


AdWeek
Brand Channel
HuffPost Brazil
GloboPlay
O Globo
Update or Die!
Hypeness
Adnews
Catraca Livre