++++ MARI ALBUQUERQUE | WRITER/GLOBAL CD @ MEDIAMONKS



    WORK    ABOUT


↳ NESTLÉ NESCAU® + FEAR



Nestlé Nescau (cocoa powder) research found out that one of parents' greatest difficulties is to allow their children to gain independence.

So we decided to tackle the modern culture of over-protective "helicopter" parenting.


Role: Copywriter @ Ogilvy Brasil

Editor's pick, Creativity Online