Nestlé NESCAU® + Fear — Mariana Albuquerque

↳ NESTLÉ NESCAU® + FEAR

Nestlé Nescau (cocoa powder) research found out that one of parents' greatest difficulties is to allow their children to gain independence.

So we decided to tackle the modern culture of over-protective "helicopter" parenting.

Role: Copywriter @ Ogilvy Brasil

Editor's pick, Creativity Online