↳ MERCADO PAGO + INGAME INVESTORS

Mercado Pago, Latin America's #1 Digital Wallet, launched a top-interest bearing account as a new value proposition to acquire customers. Gamers represent a huge audience dominated by our biggest rival, which sponsors Esports tournaments. To gain relevance, we connected with gamers through gameplay and added real value to their in-game experience. By only using native tools, we integrated our brand into the world's most popular games and allowed players to invest their in-game money - and earn interest from it.

Role: Creative Director @ GUT

4 Shortlists, Cannes Lions