↳ MERCADO PAGO + FANTASIAPP
Mercado Pago, Latin America's #1 Digital Wallet, launched Fantasiapp - an app created to protect users during Brazil’s Carnival time of celebration and high mobile theft. The cultural insight was clear: if people wear fantasias (costumes), why not let their banking apps do the same?
The user opened Fantasiapp, selected customization parameters (color, theme, style), chose which banking app to disguise, and the AI instantly generated a unique, new icon visual—turning data inputs into millions of possible outputs, like a gym, café, resort and so on. Every icon was different, adding an extra layer of security during a vulnerable time.
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Role: Creative Director @ GUT
2 Shortlists, Cannes Lions
The user opened Fantasiapp, selected customization parameters (color, theme, style), chose which banking app to disguise, and the AI instantly generated a unique, new icon visual—turning data inputs into millions of possible outputs, like a gym, café, resort and so on. Every icon was different, adding an extra layer of security during a vulnerable time.
Role: Creative Director @ GUT
2 Shortlists, Cannes Lions