↳ MERCADO PAGO + CAPYBARA
As opposite of other banks, Mercado Pago - Latin America's #1 Digital Bank - offers premium bennefits for everyone. However, our main target - Brazilian middle-class population - don't believe these premium bennefits are for them. To show these benefits are for everyone, we oppened an account for Brazil's most popular animal: a capybara.
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Copy: Even this capybara uses Brazil's top bearing account. And you?
Copy: Even this capybara uses Brazil's top bearing account. And you?------------------>The Capybara's account yield growth could be followed in real time <-----------------
Copy: This capybara's money grows like cubs. How about your money?
Role: Creative Director @ GUT São Paulo