As opposite of other banks, Mercado Pago - Latin America's #1 Digital Bank - offers premium bennefits for everyone. However, our main target - Brazilian middle-class population - don't believe these premium bennefits are for them. To show these benefits are for everyone, we oppened an account for Brazil's most popular animal: a capybara.

Copy: Even this capybara uses Brazil's top bearing account. And you?

------------------>The Capybara's account yield growth could be followed in real time <------------------

Copy: This capybara's money grows like cubs. How about your money?

Role: Creative Director @ GUT São Paulo