++++ MARI ALBUQUERQUE | WRITER/GLOBAL CD @ MEDIAMONKS



    WORK    ABOUT


↳ HEINEKEN + THE CLICHÉ



A message against gender stereotypes that became the most shared Heineken video off all time.


_case study:



_the video:


Role: Copywriter @ Publicis Brasil

Editor's Pick, Creativity Online
1 Gold, 2 Bronzes, 4 Shortlist, Cannes Lions
Bronze, One Show
Bronze, London International Awards
Bronze, El Ojo Iberoamericano
Gold, Silver and Bronze , Wave Festival

Gold, Creative Club of São Paulo
Top 6 Ambient, Best Ads on TV
2 Grand Prix, 2 Golds, 1 Silver, Lusófonos Awards

Grand Prix , Prêmio Colunistas
2 People's Choice , Creativepool