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↳ HEINEKEN + THE CLICHÉ



A message against gender stereotypes that became the most shared Heineken video off all time.


_case study:


_the video:


Role: Copywriter @ Publicis Brasil

Editor's Pick, Creativity Online
1 Gold, 2 Bronzes, 4 Shortlist, Cannes Lions
Bronze, One Show
Bronze, London International Awards
Bronze, El Ojo Iberoamericano
Gold, Silver and Bronze , Wave Festival
Gold, Creative Club of São Paulo
Top 6 Ambient, Best Ads on TV
2 Grand Prix, 2 Golds, 1 Silver, Lusófonos Awards
Grand Prix , Prêmio Colunistas
2 People's Choice , Creativepool