++++ MARI ALBUQUERQUE | WRITER/GLOBAL CD @ MEDIAMONKS



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↳ FORBES + THE 8TH ON THE LIST



To show the size of Brazilian corruption we placed it on Forbes World's Billionaires List.

We used artificial intelligence to create Ricky Brazil, a fictitious billionaire with over
US$60 billion in assets, that could rank 8th on Forbes Billionaire List of 2018.




Role: Copywriter @ Ogilvy Brasil

1 Gold, 2 Bronzes and 7 Shorlists, Cannes Lions
2 Golds, 1 Bronze and 3 merits, One Show
2 Shortlists, D&AD
Featured on Lürzer's Archive
Featured on AdWeek
Winner (Data and Direct), WPPed Cream (Best of all WPP Group)
1 Silver, 1 Bronze, El Ojo de Iberoamerica
3 Golds, Wave Festival
Gold, ABP (Brazilian Advertising Association)