↳ BREAKING MYTHS
Breaking Myths (2022) is a documentary that puts a spotlight on the toxic masculinity of Jair Bolsonaro and how it affects Brazil and its population, specially LGBTs. The film is directed by Fernando Grostein Andrade and Fernando Siqueira. It had its global premier a few weeks before Brazil's election. We were responsible for
the poster and the campaign of the film.
_Key Visual_ for the global premier poster we combined a beautiful, delicate and imponent orchid, that has every petel in a different size growing strong among a sea of bullets. The poster was feature in social media and in Times Square where you can scan the QR CODE and watch it on mobile.
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_Key Visual_ for the global premier poster we combined a beautiful, delicate and imponent orchid, that has every petel in a different size growing strong among a sea of bullets. The poster was feature in social media and in Times Square where you can scan the QR CODE and watch it on mobile.
_Campaign_ Since whatsapp was the main medium that elected Bolsonaro, we decided to create a campaign that uses their own electors languague to call people to the film's website and watch it. They're meat for anti-bolsonaro break the bubble and spread them among their family and friends whatsapp groups.
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Role: Creative Director/Copywriter
Role: Creative Director/Copywriter