It's-a-me: Mari 🏳️‍🌈 (they/them)


Oh, hello there. Although I'm passionate about stories, I'd rather tell the long-story-short version first. 

I'm a Creative Director, Copywriter and Scriptwriter currently working as Creative Director at GUT São Paulo.

Before that, I worked as Group Creative Director at Media.Monks, and as Copywriter at Droga5 Dublin, FCB Brazil, Ogilvy São Paulo, Publicis São Paulo, JWT, Y&R.

I'm also writer and director of A Cabeça, a political horror podcast based on a true story, and creator of Transe (2024) a short horror film.

Accounts I've worked for: ABInbev, Guinness, Havaianas Alpagartas, Maker's Mark, Heineken, Nestlé, Fiat, Ford, General Motors, Tesco, Whirlpool, Forbes Magazine, Pfizer, AIB Bank and more.

Interested in the long story? Drop me a line.
mholandaaa@gmail.com | Linkedin  
+55 11 99887 4541




→ RECOGNITIONS & OTHER STUFF


2024
Creative Pool Annual - Jury (Copywriting)
D&AD Shift - Mentor
Cannes Film Festival - Short Film Corner (Transe)
The LIONS cMBA in Creativity - Speaker

2023
Cannes Lions - Jury Member (Industry Craft)
Cannes Lions - Silver (The Pride Research)
Cannes Lions - Bronze (The Pride Research)
Cannes Lions - Shortlist (The Pride Research)
The One Show - Shortlist (The Pride Research)
Effie LATAM - Gold (The Pride Research)
Effie LATAM - Silver (The Pride Research)
Effie LATAM - Bronze (The Pride Research)
Effie Brasil - Gold (The Pride Research)
London International Advertising - Silver (The Pride Research)
Finalist - The New York Festivals (The Pride Research) 
Dubai Lynx - Jury Member (Entertainment)
Gold - Cretive Club of São Paulo (The Pride Research)

Bronze - Cretive Club of São Paulo (The Pride Research)
São Paulo's Pride Parade Association Advertising Award -
Jury Member


2022 São Paulo's LGBT Pride Parade Assication Awards - Best Ad Campaing for Pride Research
Cannes Lions See It, Be It LATAM (El Dorado Festival)
The One Show - Jury Member (Experiential & Integrated)
Miami Ad School - Teacher Brazil & LATAM


2021
ICAD Awards (Ireland) - Film Bronze
The Future Of Creativity (One Club) - Speaker
Next Creative Leaders - Jury Member
The New York Festival - Jury Member

Ad Stars Festival - Jury Member
EBAC - Copywriting Teacher
NCTTL - Speaker 
Gruv Talks - Speaker 


2020
The One Club for Creativity - Next Creative Leader (Latin America)

Creative Club of São Paulo - Published the article "Job de empoderamento é job filé?" (click to read) 


2019
One Show - Gold (Creative Use of Data)
One Show - Gold (Creative Use of Data)
One Show - Bronze (Craft)
One Show - Merit (Craft)
One Show - Merit (Craft)
One Show - Merit (Craft)
D&AD - Shortlist (Digital Marketing)
D&AD - Shortlist (Media)



2018
Cannes Lions - Gold (Digital Craft)
Cannes Lions - Bronze (Digital Craft)
Cannes Lions - Bronze (Brand Experience & Activation)
Cannes Lions - Shortlist (Digital Craft)
Cannes Lions - Shortlist (Digital Craft)
Cannes Lions - Shortlist (Brand Experience & Activation)
Cannes Lions - Shortlist (Creative Data)
Cannes Lions - Shortlist (Direct)
Cannes Lions - Shortlist (Direct)
Cannes Lions - Shortlist (Media)
Wave Festival - Gold (Digital Craft)
Wave Festival - Gold (Digital Craft)
Wave Festival - Gold (Branded Content & Entertainment)
El Ojo de Iberoamérica - Silver (Digital Production)
El Ojo de Iberoamérica - Bronze (Creative Data)
Young Lions Brazil, Shortlist
Creativity Online - Editor's Pick (NESCAU Fear)
Lürzer's Archive - Ricky Brasil

WPPed Cream (Best of all WPP Group) - Direct and Data Driven Insights (Ricky Brasil)
APB (Brazilian Advertising Association) - Gold (Ricky Brasil)


2017
Cannes Lions - Gold (Outdoor)
Cannes Lions - Bronze (Media)
Cannes Lions - Bronze (PR)
Cannes Lions - Shortlist (Media)
Cannes Lions - Shortlist (Direct)
Cannes Lions - Shortlist (Entertainment)
Cannes Lions - Promo & Activation (Entertainment)
One Show - Bronze (Experiential)
El Ojo Iberoamericano - Bronze (Online Vídeos)
Wave Festival - Gold (Promo)
Wave Festival - Silver (Promo)
Wave Festival - Bronze (Promo)
Creative Club of São Paulo - Gold (The Cliché)
Creativepool - 2 People's Choice (The Cliché)
Best Ads On Tv - Top 6 (Hidden Truth)

2016
London International Awards - Bronze (The Cliché)
Creativity Online - Editor's Pick (The Cliché)
Best Ads On Tv, The Cliché
Best Ads On Tv, Twittenis Centauro
Lusófonos Awards - 2 Grand Prix, 2 Golds, 1 Silver (The Cliché)
Colunistas Awards - Grand Prix (The Cliché)

2013
Colunistas Awards, Silver (The Biggest Bonfim Ribbon)